Website Development, SEO & Bradning
OnTrack Telematics, a leading innovator in the telematics industry, needed a robust online platform to effectively showcase its advanced tracking solutions and secure its position as a market leader. With the challenge of an underdeveloped digital presence, they partnered with us to elevate their brand through a comprehensive digital overhaul involving website development, search engine optimisation (SEO), and targeted branding initiatives.
Crafted with industry-standard best practices ensuring fast load times and an intuitive navigation system
Optimised for all devices, ensuring seamless access for a diverse clientele
Deployed structured data, optimised meta tags, and clean URL hierarchies for improved indexing and search rankings
Consistent use of high-quality imagery, custom graphics, and engaging multimedia content that reinforces brand values
Identified and targeted high-value keywords to enhance search visibility
Implemented schema markup, optimised alt tags, and refined on-page elements for better search performance
Developed a backlink strategy and enhanced local listings to improve domain authority and credibility
Designed a cohesive brand narrative and promotional materials that resonate with target audiences and industry stakeholders
With the new website and strategic SEO & branding initiatives in place, OnTrack Telematics has successfully:
Improved organic search rankings with a significant increase in branded and non-branded keyword positions
Established a robust, consistent digital presence that clearly communicates the brand’s expertise and innovation
Achieved higher traffic quality, increased user engagement, and boosted conversion rates through an intuitive site design and optimised user journey
Laid a solid digital foundation that supports ongoing marketing initiatives and long-term business expansion